The latest Marvel hero is the focus of major trolling focussed on its supposed feminist agenda. Yet, the film has also received distinctly underwhelming reviews from many critics, male and female. Rotten Tomatoes already removed its long-standing pre-release “Want to see” rating after a concerted negative campaign. Earlier today the site erased over 50,000 negative ratings which had put the audience total at 32%. Yet, just hours later, with ratings being closely monitored the film only has a 36% score. The official critics rating has also slipped slightly down to 80% while the traditionally reliable IMDB aggregate is also surprisingly low.
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It should be stressed that there is a world of difference between genuine low reviews and blanket campaigns which have seen a surge in posting a ridiculously low one out of ten score from many people who have not had time to see the movie yet.
The movie received more ratings in half a day than other blockbusters have in one month.
This is distasteful and also undermines any legitimate concerns voiced about the movie.
Both Rotten Tomatoes and IMDB written public reviews contain a disturbing number which focus more on the perceived agenda rather than the merits of the film itself. This can be seen in the repeated use of buzz phrases like “SJW,” “feminist agenda,” and “politically correct.”
Things are slightly more measured over at IMDB where the film sits at 61%.
This actually lines up relatively well with Rotten Tomatoes where the system only rates a critic’s review as fresh or rotten, so anything three stars and over contributes to the fresh rating and pushes it higher.
However, the current audience rating of 36% on Captain America is clearly still terribly skewed. Whatever reservations some viewers and critics may have, it is certainly deserving of a much higher score.
Asked about trolling and toxic campaigns, Brie Larson herself gave a typically classy answer: “Oh… who cares? Love what you love! Who cares what other people think?”
It remains to be seen what will happen as the film open worldwide across the weekend.
Will audiences pay any attention to the furore? Will audiences love the movie as much as the filmmakers hope or will they, too, have some reservations?
CAPTAIN MARVEL IS OUT NOW