In its latest bid for relevance, Atari is glomming onto the cryptocurrency craze. The company is hoping to bolster its gambling business in Europe with Atari Token, according to Bloomberg. “Our aim is to take strategic positions with a limited cash risk, in order to best create value with the assets and Atari brand,” CEO Frederic Chesnais noted in a release. Like Kodak and, err, Long Island Iced Tea before it, the stock market has responded favorably to the news, pushing Atari share prices up by over 60 percent after the company announced its intent to jump into cryptocurrency. Maybe now the company can afford to tell people what it’s going to include in the Ataribox.
Source: Bloomberg
