Apple’s HomePod is too expensive, too limited, too late to market, and few people are buying it (AAPL)

Apple / BI

• Apple has cut manufacturing orders for HomePod.
• The smart speaker is more expensive than its rivals but has fewer functions.
• Apple missed the expected Christmas launch date, and now Amazon and Google’s speakers are leaving it in the dust.

Apple’s HomePod smart speaker is too expensive, its functions are too limited, and it launched too late for the Christmas/holiday season, Bloomberg’s Mark Gurman reports, and that’s why few people are buying it.

Some store locations sell as few as 10 HomePod speakers per day, and inventory is piling up, Gurman says. The company has cut some orders it had placed with Inventec Corp., a supplier that makes parts for the HomePod.

See the rest of the story at Business Insider

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