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- We’re often led to believe that the more products you slap on your face, the more effective they’ll be.
- Skin care brand Panacea supports the opposite: with only a few products — a cleanser ($ 22), moisturizer ($ 46), and sunscreen ($ 38) — you can have soft, hydrated, and protected skin.
- It focuses on the contents, rather than the quantity of the skin care products, and uses cruelty-, paraben-, and sulfate-free ingredients to achieve natural, healthy results.
- The simple, gender-neutral products streamline your daily skin care routine so you focus on the day ahead of you.
Starting your day with purpose and intention is easier when you have fewer things trying to capture your attention all at once. This philosophy of simplicity drives decluttering guru Marie Kondo’s organization empire, the morning routines of founders and executives, and clothing brands that, for once, are okay with customers buying just a few of their pieces, because those pieces are all they need. See the rest of the story at Business Insider
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