Porsche has built its enviously profitable business around the luxury of choice. Choices such as 22 current variants of the 911 sports car that anchor its lineup and, within each individual model, hundreds of opportunities to select colors, materials, and features that can as much as double the already steep starting prices. But when you’re about to indulge and plunk down $ 100K-plus, it should take some time and care to get your car configured just so. (Pro tip: Some options are even free, such as the Smoking package, which nets an additional 12-volt outlet.) READ MORE ››
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