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Maserati has been here before. Preserving soul-stirring brand values while managing the balance-sheet realities of being a tiny carmaker has never been easy. The last time this Modena-based brand pulled it off, however, was long before Lamborghinis went from sharing farm fields with bulls to being named after bulls. In 1957, Maserati was a builder of low-volume sports cars and even lower-volume race cars. Back then, it was also an independent concern, unencumbered by the burdens or blessings of its current parent company, Fiat Chrysler Automobiles. When its “White Dame” prototype rolled out that year, the Grand Tourer led the way for the series production 3500 GT—a volume seller (relatively speaking, with about 2200 made) introduced into a market ripe for its combination of Italian speed, sound, and flair. READ MORE ››
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