Nike is the latest company to join the augmented reality craze. The sportswear giant has started using the tech to sell limited-edition kicks through its SNRKS app, with the system’s first drop being the Nike SB Dunk High Pro “Momofuku,” a model designed in collaboration with renowned chef David Chang. To unlock these sneakers in the application, all you have to do is go to the product page, tap on a GIF and then point your camera at a menu of Chang’s Fuku restaurant in New York City. (It doesn’t have to be a physical one, so don’t worry about having to make the trip if you’re not in The Big Apple.)
Once you do that, a 3D model of the Dunks will pop up and you’ll have the chance to buy a pair for yourself. There are also posters, like the one above, outside of Momofuku restaurants in NYC which can trigger the app’s AR feature — in case you’re looking for a more adventurous experience. This seems to be yet another effort by Nike to combat bots, a powerful tool for resellers that’s become a major problem in sneaker culture. Last month, the company introduce Stash, a way for people to unlock exclusive products in the SNRKS app based on their location.
The SNKRS AR functionality only works for iOS users at the moment, though Nike says Android support is coming soon.
Source: Nike
