This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here.
BI Intelligence
The concept of a brand hiring a popular personality to promote a product or service isn’t new, and brands know that celebrity endorsements can sell products. In the age of social media, however, brands are finding new ways to leverage popular figures as brand ambassadors, and these people aren’t necessarily famous actors, singers, or athletes.See the rest of the story at Business Insider
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- ‘We are trying to build that direct audience’: Reese Witherspoon’s Hello Sunshine is more focused on building audiences than scale
