Diesel
- Diesel is selling a £350 ($ 458) jacket emblazoned a homophobic slur in the UK.
- The brand claims that the product was created in collaboration with “13 Reasons Why” actor Tommy Dorfman to combat homophobia and cyberbullying.
- It’s a part of the “Hate Couture” campaign, which has the tagline, “the more hate you wear, the less you care.”
- Online, people think the campaign’s execution is all wrong.
People think Diesel missed the mark with its latest offering.
The brand is selling a satin bomber jacket that is emblazoned with a homophobic slur in what people think is a botched attempt to reclaim the word. The coat costs £350 ($ 458) and only seems to be available in the UK. See the rest of the story at Business Insider
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