LaCroix is facing a lawsuit over the mysterious ingredient that has made it a huge hit — here’s what we know about it

Facebook/La Croix

• LaCroix is facing a lawsuit that argues the sparkling beverage brand contains artificial ingredients, a claim LaCroix categorically denies. 
• However, LaCroix’s use of “natural essences” has sparked questions and confusion for years. 
• The essences are reportedly concentrated natural chemicals and are safe to drink. 

For years, LaCroix lovers have been faced with a mystery: What are natural essences?

The sparkling-water brand advertises that the “essences” are key to flavoring the zero-calorie drink, with “naturally essenced” appearing on most cans of LaCroix. But with the brand claiming the drink contains no calories or artificial flavors, understanding what the phrase actually means can be confusing.

See the rest of the story at Business Insider

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