The third-generation Daihatsu Charade could be purchased in the United States for the 1988 through 1992 model years, but competition against the likes of the Ford Festiva, Geo Metro, Subaru Justy, and Pontiac LeMans proved too tough for the relatively unknown Japanese marque. You won’t see many Charades (or Rockies) today, but this gold ’90 Charade manage to avoid the crusher until age 27.
The Charade name is up there with Achieva, Starion, ETC, and Aspire, when it comes to model names from the “what could they have been thinking?” category.
Like the Metro and Justy, the Charade’s standard engine was a straight-three driving the front wheels. This engine was good for 53 horsepower, compared to 66 in the Justy and 55 in the Metro. An optional four-cylinder making 80 hp was available.
The Charade listed for $ 6,497 in 1990, which is about $ 12,000 in inflation-adjusted 2017 dollars. The ’90 Geo Metro was $ 6,995 and the Justy was a mere $ 6,295. This Charade never even made it to 100,000 miles, which may or may not be indicative of its build quality.
Daihatsu USA tried to make the brand’s obscurity a selling point in this 1991 ad, but the company was gone after the following year.
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