This company’s futuristic home products tend to receive the type of praise and attention usually reserved for tech devices for good reason — they’re incredibly efficient, well-designed, and not at all gimmicky

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• Simplehuman makes kitchen and bathroom products like trash cans, sensor-enabled soap dispensers, and dish racks that combine thoughtful design with futuristic aesthetic. 
• Surprising for its category, simplehuman products tend to receive the type of praise and attention usually reserved for tech devices. 
• They’re widely adored because they simply make life easier. Through careful tweaks to ordinary products, the company handles all the small frustrations of everyday life. 

I’ve never thought too intensely about what trash can I should buy. Shoes, bags, suitcases, and mattresses? Definitely. But a bin I’m throwing literal trash into? I can’t say it’s top of mind for me.

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