Screenshot, Today
- South Korea is well-known in the beauty industry for its natural and hydrating skincare products, like sheet masks and essences, according to the “Today” show.
- While at the Olympics in Pyeongchang, many Americans have discovered for themselves how great Korean beauty products are.
- Lots of them are stocking up before they have to head home.
Americans at the Olympic Games in Pyeongchang can’t seem to get enough of Korean skincare products.
The South Korean beauty industry has been growing rapidly for years, according to the BBC. In 2015, the country exported more than $ 2.64 billion worth of beauty products. Korean skincare is all about having hydrated and glowing skin, according to beauty expert Charlotte Cho, who was featured in a recent segment about the craze on the “Today” show.
On the website for Soko Glam, the Korean beauty marketplace that Cho cofounded, she writes: “Koreans have a skin-first philosophy — they believe that skin care should be enjoyable and that it’s an investment in their overall well-being.”
The trend has now reportedly caught on with visitors — both athletes and the people there to cover the events — at the Winter Olympics in Pyeongchang. The weather conditions there are cold and dry, so it makes sense that visitors would want to take full advantage of the area’s skincare shops.
Here are some of the popular products that people likely have their eye on:
Skin Food Hydro Fitting Snail Mask
Soko Glam
Korean skincare emphasises hydrated skin. The $ 13 Skin Food Hydro Fitting Snail Mask is made with snail mucin, which replenishes moisture and is great to help with dry skin.
Atoclassic Real Tonic Lifting Treatment Mask
Peach and Lily
Another sheet mask used to nourish skin is the Atoclassic Real Tonic Lifting Treatment Mask, which is made with antioxidant-rich ingredients and claims to help skin look younger after each use.
Missha Time Revolution The First Treatment Essence
Missha US
Beauty expert Charlotte Cho recommended this product on “Today,” saying that no Korean skincare routine is complete without using a hydrating essence.
See the rest of the story at Business Insider
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