Mobile marketing is vital in today’s market. According to a Google survey, the average person invests more of their time on their mobile phone than a television watching or a desktop.
A wise entrepreneur should embrace this new technology to promote his/her brand. Here are 5 tips on how to use mobile marketing to promote your brand.
Invest in a Mobile App
Big brands understand the importance of marketing their app on the mobile platform, and this is one of the best ways to get a brand-new audience for your app. Marketing your mobile app is not an easy task. It involves several things that need to be done to make the app successful in functionality, user interface design, and user-friendliness.
Well, to start with, you need to go for the right mobile platform. The most popular platforms for mobile devices today are iOS and Android, and both of them have unique traits that set them apart. To create an app for your brand, you can either do it yourself (if you have the knowledge) or hire a mobile marketing agency to handle everything for you. You should work on creating a branded LMS mobile app.
The most important thing you need to remember is that your app needs to be simple and straightforward, something that a regular consumer will not have trouble with.
If you want to create a great app, you can always hire a professional app developer who will do all the necessary tasks to get your app ready for launch. As soon as your app is launched, it would help if you immediately began to market it to get an audience for your new product.
Make Your Website Mobile Friendly
Few simple steps can help you in understanding how to make a website mobile-friendly. First of all, you should know that mobile devices such as Smartphones, palmtops, and laptops run on different operating systems.
Therefore, before designing a mobile website, you should understand the operating system and select a platform that supports it. There are many open-source mobile OSs available like Android and iOS, and they can be easily downloaded from the internet.
Then, design your mobile website with rich media content or videos. This rich media content can be in text, images, animation, audio, video, and other rich media formats. This will make your mobile website more user-friendly because these media files are easy to load on mobile phones.
Also, users do not have to wait for a long time to see your web page because they can access it using their mobile phone. If the user enjoys your content, he will most probably share it with his friends through social media, resulting in your web traffic increase.
Use Social Media
Social media, or more commonly referred to as SMM has evolved from essential website marketing to a new and better way of engaging your audience and clients by the click of a button.
Social media marketing considers how people use their smartphones to search for information and how they use their mobiles to browse the internet.
This enables marketers to tap into these critical aspects and create an engaging brand experience for clients and customers that can be further amplified through SMS marketing on a branded mobile application.
In today’s competitive market, businesses that fail to create an engaging mobile presence fail to grow. At the same time, those who are successful capitalize on the competition by staying on top of the trends and providing solutions to mobile users’ needs.
Use Mobile Email Marketing
Going mobile helps you communicate with and transform your customers quicker and more efficiently in an environment where most smartphone users access their email from their mobile devices.
Knowing who your target market is will help you decide what type of advertising materials you will send out. The best place to find this information is through market research. Once you know your target market, it is time to start writing emails. Most consumers check their emails daily since it is a part of their daily ritual that comes with owning a laptop.
If you cannot write it yourself, it might be a good idea to hire a professional writer. Keep your emails short and simple to read. It should be informative, engaging, and useful to your potential customers, and most importantly, it should provide your product or service in a way that makes them want to buy.
Register Your Brand on the Mobile Directories
Many mobile phone users do quick searches on their phones for a product or service they need urgently. Having yourself registered in smartphone sites, such as Yelp or Google Maps guarantees that your company is identified.
Conclusion
If used wisely, mobile marketing can help your business grow in leaps and bounds. It is, in effect, the future that is here to stay.
