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Although Scion was snuffed out last year, the spirit of the entry-level brand lives on in Toyota models like the new C-HR subcompact SUV crossover. Although the C-HR was originally destined to wear a Scion badge in the States, it was a relatively painless process for Toyota to pivot and bring the funky crossover in as a Toyota. (The C-HR was already slated to be sold as a Toyota in overseas markets.) With vehicles such as the Nissan Juke, the Kia Soul, and the similarly sized Honda HR-V maintaining steady sales, it was critical that Toyota field a subcompact crossover in the United States. READ MORE ››
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