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Given that “Prius” has become about as synonymous with “hybrid” as “Kleenex” is with “tissue,” Kia’s recent decision to launch its Niro hybrid as a direct shot at Toyota was bold. But even though the Koreans are still new to the game, they seem to be having more success breaking into this market than others who have tried. After going on sale early in the year, the Niro racked up an impressive 27,237 U.S. sales in 2017—that’s far from the regular Prius hybrid’s 65,631 sales over the same time period, but it is a better number than the Honda Insight ever managed in the United States. (The Hyundai Ioniq, which is mechanically similar to the Niro, clocked 11,197 sales.) READ MORE ››
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