It’s important to be mindful of how you manage your customer’s experience. A customer’s direct interaction with a representative is a great way to build meaningful relationships with them. Just as important, is how you advertise to your customer.
One of the most popular words of advice for consumer/brand relationships is to “always listen to your customer.” You’ve been told that “the customer is always right.” But, this isn’t always the case.
Yes, it’s imperative to listen to your customer. They’ll give insight for what works and what doesn’t work in your business. That being said, if you’re always focused on fixing what your customer tells you to do, you risk business growth.
Find the right balance with how you deal with your customers. And, take time to learn about how not listening to your customer can benefit your business. Check out the infographic below from Valpak on scenarios when you shouldn’t listen to your customer.
Infographic was made by Valpak.
