Phillip Schofield certainly made an impression during last night’s edition of Celebrity Juice.
During past appearances on the ITV2 comedy show, the This Morning host has often been accused of cheating.
And last night, host Keith Lemon set about proving exactly how and when Phillip, 55, played dirty.
On numerous occasions, the presenter was shown to cheat his way through various tasks and it seemed there were no excuses to be made.
Phillip took a different direction and decided to apologise for his actions – but it left viewers reeling.
Turning to camera, he started: “I would like to apologise for the numerous occasions, quite obviously, we have video evidence of.
“I will maintain on one of them, someone was off balance, on another I was helping a friend and on the third one I was a cheating c***.”
Keith was completely stunned by the naughty swear word and instantly played a graphic highlighting what Phillip said.
But viewers were even more shocked having become used to seeing him on daytime television.
One wrote: “Just when you think you can’t love @Schofe anymore he goes and c bombs on @CelebJuice@lemontwittor you have made Schofe above legend status.”
A second was shocked, adding: “No way Schofield said the c word.”
Another posted: “My mum is still shocked at @Schofe swearing.”
A fourth said: “And i thought @Schofe only kept the C word for @GordonTheGopher.”
Phillip was joined by fellow This Morning star, Rylan Clark, as well as Courtney Act and Gino DeCampo for the Easter special.
Holly Willoughby and Fearne Cotton were also there for the fun show.
