The 42-year-old became a topic of conversation last year for his repeated use of the word “fiyah” to describe something he liked the sound of.
However, fans of the Black Eyed Peas frontman will be disappointed to hear that this season will not feature the same sort of catchphrases.
Speaking at the launch for The Voice UK 2018, Will told Express.co.uk: “That was retired. I think I overdid ‘fiyah’ last season… that was 2017.
“That’s my fear that I will be the catchphrase guy so I wanted not to do that.
“It’s on purpose, like a boycott – I’m boycotting my catchphrase!”
will.i.am has been on The Voice since it launched in the UK back in 2011 and has admitted that he is looking past the show now when searching for the next big thing.
When asked what he wants to find this year, the rapper was resolved, saying: “This year I’m listening to voices that will sound good on the stuff on my hard drive.
“I’ve got songs from John Legend, David Guetta and I keep listening for voices that will sound good on them.
“I’m going for result-orientated… past the show.”
The Voice UK returns to ITV this Saturday at 8pm.
Daily Express :: TV and Radio Feed
