‘Look What You Made Me Do’ went so viral in its first 24 hours on release that it has set a new VEVO/YouTube record.
In 2015, Adele’s Hello logged 27 million views in its first day, but Swift has comfortably beaten her.
The Joseph Kahn-directed clip is estimated to have managed an enormous 39 million spins in the same frame.
When that statistic gets officially verified, it will get Swift’s new album campaign off to a flying start.
The video, premiered at the MTV VMAs, sees Taylor facing up to several of her biggest controversies.
She’s seen training up a robotic group of models to be in her “squad”, taking a baseball bat to a streaming company, being served tea by snakes and surrounding herself with backing dancers in “I [heart] TS” t-shirts, akin to the one Tom Hiddleston wore on a date with her last year.
The clip also ends with several past incarnations of herself having a fight.
She tells herself off for looking surprised all the time; something she had previously been mocked for – and also reprimands herself for using the word “b***h”; the very basis of her feud with Kim Kardashian West and Kanye West.
‘Look What You Made Me Do’ will make its debut on the official UK singles chart on Friday, but a midweek update is due later today.
Given how many streaming records it has also broken, it should be a shoe-in for Number One.
The track is the first from her upcoming album Reputation, due November 10.
Daily Express :: Entertainment Feed
