Sonos’ latest ad is a super yuppie version of Apple’s classic 1984 commercial

Tech companies are not exactly shy of using melodrama in their ads, but Sonos’ latest commercial — first shown last week and again during tonight’s Grammy Awards — takes the cake. The 90-second clip uses portentous music, HBO-ish camera filters, and a riff on Apple’s famous “1984” Mac commercial, imparting the message that only Sonos […]