Snapchat’s six-second unskippable ads have arrived

If you’ve recently encountered an ad on Snapchat you can’t skip, it’s not due to any bug or problem with the app. The company has merely started testing six-second TV commercial-like ads, confirming a previous report about their rollout this month. According to AdAge, some of the ephemeral app’s first unskippable ads include promos for […]

YouTube is killing off its unskippable 30-second ads (GOOG)

FilmMagic for YouTube YouTube will stop serving unskippable 30-second ads to users in 2018, Google announced on Friday. The company will instead push its other unskippable ad formats, including the 6-second ad unit it launched in April and its 20-second ads. (We first spotted the story on Campaign.) A Google spokesperson told Business Insider: “We’ve decided to stop supporting […]

YouTube killing its most annoying ad format: The 30-second unskippable

(credit: Flickr: Rego Korosi ) If you watch any amount of videos on YouTube, you’re probably accustomed to waiting five seconds before hitting that “skip ad” button. You’re probably well aware of just how annoying it is when that button never appears and you’re forced to sit through 30 seconds of a car commercial even […]