Scottish startup TVSquared raises $6.5 million to help brands optimize their TV ad-spending

TVSquared, a Scottish startup specializing in measuring the impact of TV ad campaigns, has announced a $ 6.5 million funding round from West Coast Capital and Scottish Investment Bank. Founded out of Edinburgh in 2012, TVSquared claims hundreds of brands, agencies and networks across 50 countries use TVSquared to establish which TV spots drive the […]