Forget millennials — Alibaba is swooping in on a surprising consumer market in China that’s already 222 million strong

Gideon Mendel/Corbis via Getty Images Taobao, the Alibaba-backed online retailer, has launched a customized version of its app for elderly users. China has 255 million people aged over 60, a largely untapped market potentially worth billions in revenue. The company recently began recruiting for two elderly workers to improve its app for older users. Nestle, […]