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Facebook has been emulating (read: copying) Snapchat for a while now, whether through Instagram or on its own. So, it shouldn’t come as a surprise that it’s at it again. This time the company is playing around with a feature for Messenger akin to Snapchat’s streaks (direct snaps sent back and forth between friends, which […]
YouTube One of Snap’s first 20 employees, Chloe Drimal, has left the company. She was behind the initial launch of Snapchat’s “Our Stories” feature. Tim Sehn, Snap senior VP of engineering and another one of the company’s first 20 employees, resigned last week. Chloe Drimal, one of Snap’s first 20 employees and the early architect […]
Lionsgate Snapchat is rolling out Context Cards for its sponsored lenses and filters. These cards not only let users learn more about brands and their products, but also drive them to an action, like purchasing a movie ticket. Context Cards essentially turn Snapchat into a shopping vehicle and a place where brands can directly track ROI, thereby addressing one […]
By its own account, Snapchat isn’t attracting anywhere near the amount of users it should be. To ensure its app isn’t fully eclipsed by Instagram, it’s planning a major redesign that will make the notoriously difficult service “easier to use.” Although CEO Evan Spiegel said the revamp would focus on Story playback and surfacing original […]
Scott Olson/Getty Images Nearly half of US teens say they prefer Snapchat above other social media sites, including Instagram, Twitter and Facebook. That’s according to Piper Jaffray, which surveyed approximately 6,100 US teens with an average age of 16 during fall 2017. In fact, the number of teens preferring Snapchat grew by 8 percentage points […]
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Michael Kovac/Getty Images for Vanity Fair A Wall Street analyst upstaged Snap CEO Evan Spiegel on the company’s Q2 conference call thanks to a classic “hot mic” snafu. It happened towards the end of Snap’s 60-minute call on Thursday, lending a comedic, and perhaps fitting, finish to the discussion about the business’ underwhelming performance. Spiegel and Snap exec […]
Snapchat is making a television show, folks. Phone Swap, a dating series whose first season net more than 10 million viewers per episode, is breaking out of its Snapchat prison and heading to TV. Snapchat teased the show in June, but executives confirmed the news on today’s earnings call. Early reports said reality television producer […]
Snapchat is getting a music documentary series courtesy of Billboard. Called Artist Pass, the series’ five-minute long episodes will give viewers behind-the-scenes looks at musicians as they prepare for their performances, and artists like Luke Bryan and Demi Lovato are among those that will be featured. While Snapchat has quite a few shows available to […]
