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GUEST: I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole. Before we get into that, though, let’s go over […]
GUEST: In her 2017 Internet Trends report, Mary Meeker reported that time spent using the Internet on mobile rose again in 2016 to 3.1 hours per day, up from 2.8 hours per day in 2015. Internet usage on PCs, in contrast, was flat at 2.2 hours per day. Meanwhile, Facebook and Google continue to be […]
Enlarge (credit: Photo by Thomas Trutschel/Photothek via Getty Images) News that Google intends to install an ad-blocker in its Chrome browser shocked the tech and publishing world in April. Now, details of how the program will work are starting to become clear. The Google ad-blocker will block all advertising on sites that have a certain number of “unacceptable ads,” according […]
The European Commission has accepted Amazon’s changes to how it sells its e-books. Following a 2015 investigation over the retailer’s anti-competitive behaviour, Amazon said back in January that it would change its ebook contracts, removing clauses that demanded the most favorable distribution deals. This encompassed release dates and promotions, in addition to the plain wholesale […]
Google’s Accelerated Mobile Pages have been available for just a year now, but the platform — which can load some Google search results almost instantly — has already seen some impressive growth. According to an Adobe Analytics report released today, top publishers in the United States now see seven percent of their traffic coming in […]
Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million. PageFair […]
BI Intelligence If 2015 was the year that brands and advertisers embraced online video, then 2016 saw the medium take the next step as live streaming takes off. Live streaming video refers to broadcasts in real time to an audience over the internet. While the concept of live streaming has been around for years, mobile-first […]
Playwire Media has locked in several partnerships that enable it to sell ads for online game publishers, generating incremental demand for web advertising inventory and helping advertisers reach the lucrative gamer market. Deerfield Beach, Fla.-based Playwire distributes its own video media player and provides monetization services around it. And it has now partnered with Miniclip.com, […]
Three major book publishers have signed an agreement with Canadian competition authorities that will permit retailers to sell those publishers’ e-books at a discount — something they couldn’t do before. CBC | Business News
