Microsoft buys live game operations startup PlayFab, will integrate into Azure

Microsoft has acquired PlayFab, a startup which accelerates game development by handling live operations and other tasks so developers can concentrate on making their games. PlayFab runs backend services for 1,200 cloud-connected games with more than 700 million players, and now Microsoft will integrate PlayFab’s tools into its Azure cloud service. “PlayFab’s tools are designed […]

PlayFab taps IBM’s Watson AI to understand why gamers keep playing

IBM and PlayFab are teaming up to deliver better insights about gamers based on analysis from IBM’s Watson artificial intelligence platform. Seattle-based PlayFab provides backend services for connected games on mobile devices and PCs. It provides things game developers need to run their games — like player data storage, player relationship management, tournaments, in-game commerce, […]