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When PepsiCo decided to create a new premium water brand last year, it came up with LIFEWTR—a clear plastic bottle with a black cap and a colorful, eclectic series of labels designed by emerging artists. Art is a central part of the LIFEWTR brand. Through it, PepsiCo also donates art supplies to public schools and […]
Enlarge (credit: Tesla) Reuters reported on Tuesday that PepsiCo had recently placed 100 reservations for Tesla Semis. The order is the largest public one to date and may have cost the food and beverage manufacturer as much as $ 200,000. (The Wall Street Journal reported in November that Tesla had bumped the price of reservations […]
