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Nike is the latest company to join the augmented reality craze. The sportswear giant has started using the tech to sell limited-edition kicks through its SNRKS app, with the system’s first drop being the Nike SB Dunk High Pro “Momofuku,” a model designed in collaboration with renowned chef David Chang. To unlock these sneakers in […]
My exclusive run in the Nike Zoom Vaporfly 4% made me feel like I was on wheels, not legs. The post Nike’s Controversial New Shoes Made Me Run Faster appeared first on WIRED. WIRED
Mindtribe Nike’s HyperAdapt shoes are all about the self-lacing technology embedded inside. This represents a major shift for the brand, and helps explain why the shoe was in development for so long. But so far, the self-lacing tech has been mostly heard and not seen, as Nike has stayed very quiet about the actual gadgets that […]
At just 8.8 ounces, the VaporMax is strides ahead of the bulky Air Max shoes of yesteryear but still delivers the legendary bounce. The post Nike’s Iconic Gas Slipper, the Air, Gets a Minimal Reboot appeared first on WIRED. WIRED
Nike chief executive Mark Parker has condemned Trump’s executive order banning arrivals from certain Muslim countries in an internal email to staff in which he said he was “moved” by Sir Mo Farah’s “powerful statement.” Parker’s message called on staff to stand up for the brand’s values of celebrating diversity which he said were being […]
