It’s not the car, it’s the driver: MarTech will fail you without the right creative team

GUEST: A little while ago, Danica Patrick, the first female NASCAR driver, retired. Now that she has some free time, let’s hire her for a special race. In it, she’ll drive a 10-year-old car, while I’ll be at the wheel of the 2018 version of the same car. If we did race, I doubt many […]

Valentin Preobrazhenskiy, ICO fever, and how AI took over martech — VB Engage

In this week’s news, Travis and Stewart talk about AI domination at the MarTech conference in Boston, where it seemingly was the topic on the lips of marketers, speakers, and vendors everywhere. We also highlight an AI-powered advertising technology that is making waves — more than $ 250 million in waves, in fact. Finally, we […]

Martech dilemma: Build or buy a customer data platform? (VB Live)

VB LIVE: Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Join this VB Live event to hear how one company harnesses customer data to run complex marketing campaigns that increase sales and loyalty. Don’t miss out […]