Defense of Gwyneth Paltrow’s Goop offers case study on how to sell snake oil

Enlarge / Gwyneth Paltrow attends book signing at goop-in@Nordstrom on June 8, 2017 in Los Angeles, California. (credit: Gety | Phillip Faraone) This week, Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, gave birth to a beautiful gift to the Internet—and it wasn’t a moon-powered vagina egg that invigorates our mystical “life force.” No, it […]

Science Vs. Goop

Jason Merritt / Getty Images for LACMA Medical experts have long slammed Goop, Gwyneth Paltrow’s e-commerce wellness empire, for endorsing nonscientific and potentially dangerous products — from sex dust to silver nanoparticles — and pseudoscience personalities. But on Thursday, Goop for the first time singled out one of its most vocal critics, obstetrician-gynecologist Jen Gunter, […]

Stephen Colbert, NASA Take On Gwyneth's Magical Goop Stickers

The odds of a “magic healing sticker” being an effective alternative to health care are even slimmer than the odds of Gwyneth Paltrow agreeing to appear on The Late Show again. Stephen Colbert on Tuesday made a mockery of the Academy Award winner’s Goop lifestyle brand, which has released a line of wearable stickers that allegedly “treat […]