Can Apple’s ARKit shift AR from short-term gimmick to long-term staple for brands?

GUEST: With only 2,000 ARKit-enabled apps to its name and installs showing a downward trend, the hype around Apple’s augmented reality technology went quickly from red-hot to lukewarm. News of the latest ARKit update has reignited excitement among developers and brands alike, with the changes inching us closer to a new world of AR possibilities […]

AR isn’t a gimmick — it’s a savior for local retail

GUEST: 3 ways that AR could save retail When new technology platforms emerge, traditional retail typically gets disrupted — and often in painful ways. Consumers generally benefit from the added convenience and cost reductions from e-commerce in the short-term. However, the dominance of companies like Amazon has resulted in many retailers and small businesses closing […]

X Factor 2017: Simon Cowell reveals he’s AXED this ‘rubbish gimmick’

The 57-year-old music mogul is said to have told the audience at auditions in Wembley over the weekend that the show would be getting back to what’s “real”. “All these crazy things we used to do with themes have gone, no more jukeboxes, none of that rubbish this year,” he apparently explained to the crowds. […]

Beyond the gimmick: Implementing effective machine learning (VB Live)

VB LIVE: McKinsey’s 2016 data and analytics study found 120 potential machine learning applications in 12 industries — and the evolution is accelerating. Join our latest VB Live interactive event for a deep dive into how machine learning can transform your business. Register here for free. The more data your customer gives you, the more […]