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The internet has grown immensely in the last decade and growth continues to accelerate. This growth means that the amount of data present on the web has also grown to an enormous size. This data can be used to the benefit of many businesses in understanding market trends, customer behaviors and the growth or decline […]
Customer service departments of big companies engage with thousands of customers every day. Each interaction holds importance and the company can use it for their benefit. But the increasing number of these interactions means it is impossible to look at each one of them individually or to understand the individual customer journey. That is where […]
