Publishers are greeting the launch of Google’s ad blocker with a mixture of relief and unease, pleased that it is purging intrusive ads but worried over the internet giant’s power to quickly overhaul the industry.
Tag: blocker
Chrome 64 arrives with stronger pop-up blocker and new developer features
Google today launched Chrome 64 for Windows, Mac, and Linux. Additions in this release include a stronger pop-up blocker and a slew of developer features. You can update to the latest version now using the browser’s built-in silent updater or download it directly from google.com/chrome. Chrome is arguably more than a browser. With over 1 […]
Popular ad blocker Ghostery has released its first major update since being acquired
REUTERS/Mark Blinch Ghostery, the popular ad blocker, has just released its first major update to its browser extension after being acquired n February. Ghostery 8 is available on Firefox, Chrome, and others, and comes embedded in Cliqz, the privacy-focused browser backed by Mozilla which bought Ghostery this year. The changes are designed to appeal to more […]
Report: Google will add an ad blocker to all versions of Chrome web browser
Enlarge / A totally-not-official rendering of what the Chrome Adblocker logo might look like. (credit: Ron Amadeo) The Wall Street Journal just dropped a shocker of a report: Google, the biggest web advertising company in the world, is planning to build an ad blocker into Google Chrome, the world’s most popular web browser. The ad […]
Princeton University is developing an undetectable ad blocker
Facebook A new ad-blocking technology could mean trouble for online publishers. Developed by researchers at Stanford and Princeton, this “undefeatable” ad blocker breaks from the norm and detects ads much like humans do: by looking at it. Typical ad-blockers scan a page’s source code looking for signs of ads. It’s effective in most instances, but […]
Potentially ‘undefeatable’ ad blocker looks at content, not code
Facebook may have just lost its war on ad blockers. That is, if a new method developed by Princeton and Stanford researchers is implemented into a widely available blocker. Computer scientist Arvind Narayanan and his colleagues detailed unveiled a tool that detects ads the same way humans would, by looking at things like container sizes, […]
Privacy browser Cliqz has acquired the ad and tracking blocker Ghostery
Scribe Media / YouTube German startup Cliqz, backed by Mozilla, acquired privacy tool Ghostery in an all-cash deal, the companies announced on Wednesday. Cliqz is a German startup building a privacy browser, which protects its users from ad tracking. The deal will see the startup acquire the consumer assets of Ghostery, which has 10 million […]
Ad blocker usage is up 30% — and a popular method publishers use to thwart it isn’t working
Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million. PageFair […]
