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GUEST: This biggest winner during March Madness might be Nintendo. After a gangbusters February for industry spending, gaming brands took it down a notch during March — although many took advantage of sports programming like the NCAA Tournament and the NBA to reach an engaged, male-skewing audience. In total, 33 brands spent an estimated $ 59.3 million […]
TVSquared, a Scottish startup specializing in measuring the impact of TV ad campaigns, has announced a $ 6.5 million funding round from West Coast Capital and Scottish Investment Bank. Founded out of Edinburgh in 2012, TVSquared claims hundreds of brands, agencies and networks across 50 countries use TVSquared to establish which TV spots drive the […]
