The 56-year-old was seen having to control her anger as the controversial model told Eamonn, 57, that he could call her “anytime” if she paid for her next breast augmentation operation.
Josie, who shot to fame after getting a breast enhancement and boasting about it on social media in 2009, was on This Morning to talk about sharing topless photos in exchange for items and gifts from strangers.
Ruth looked tense as she sat in between Josie and Eamonn having to ask questions about Josie’s latest controversy as the divisive television personality tried to justify her lifestyle as “hard working”.
“People won’t see this as working hard, that is the problem,” Ruth explained to Josie, but she wasn’t having any of it and hit back: “Is it not better that I had my breasts done and that I’ve made some money and career from that?”
She then went on to reveal that she wanted a new operation because she was not happy with her first procedure: “I’d like them a lot bigger. I’m expecting it to be sugar daddy funded.
“I’ve got three sugar daddies at the moment, the eldest being 65. I get nice gifts in exchange for company, phone call conversations. I may take the 65-year-old the odd bit of bacon.”
Eamonn was taken aback by Josie’s throwaway comment and asked: “If I bring you a bacon sandwich, you’ll call me?”
“Oh Eamonn, you can call me any time!” she exclaimed, leaving Ruth less than impressed.
But Josie did not stop there, she mischievously quipped: “I’d be giving you anything you wanted if you paid for my boob job!”
Later on in the interview, Josie claimed that she was “saving the NHS money” by caring for her sugar daddies and spending time with them.
Her appearance on This Morning caused much outrage among viewers, who took to Twitter to hit out at her.
This Morning airs weekdays on ITV at 10.30am.