Nintendo Shipped Switch Consoles By Airplane To Meet Demand ASAP

[Image: Nintendo of America | Business Wire]

Typically, Nintendo ships hardware around the globe by sea. But to quickly meet the high demand at launch, it put a number of Switch consoles on airplanes. 

Advertisement

A Nintendo spokesperson tells The Wall Street Journal, “We carried some of the Switches by plane in March to serve our customers more promptly.” Nintendo originally planned to ship 2 million Switch units at launch, but ended up getting 2.74 million in stores. 

“Air is a big profit-squeezer because it could cost additional ¥5,000 (US$ 45) per unit,” said Ace Research Institute analyst Hideki Yasuda

Advertisement

Nintendo has not disclosed to which locations Switch consoles were sent via air, but according to WSJ, analysts believe the flights moved the hardware from factories in China to the US and Europe. 

In April, Nintendo says it switched, heh, to moving the hardware via boat, which is cheaper, but obviously takes longer. 

Kotaku

Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.