But far from the silver screen and polished and preened actors, every day Brits are getting in on the action too.
Bristol is the bondage capital of the UK, according to a survey by UK-based online furniture retailer, The Furniture Market.
Those in the West country are embracing kinkier sex.
However, it’s not just those in the county of Bristol who are keen to experiment.
People in Cambridge want to be tied up during sex more than anywhere else in the country.
Eighteen per cent countrywide have been tied up during sex, and another 19 per cent say they haven’t been – but would like to try it.
It seems that Bristol has taken over from Penrith, a town in Cumbira, which was claimed to be the BDSM capital by Channel 4 programme The Great British Sex Survey.
The show claimed that Penrith saw the biggest per capita sales of BDSM equipment.
It has also been revealed recently that women in their 80s find arousal easier than younger women.
While women between the ages of 50 to 79 feel “obliged” to have sex with their partners, after they age of 80 a new report suggests women are more than willing to be intimate, sharing their “sexual likes”.
Experts have also revealed that women who see themselves as weak in comparison to their male partners are less likely to experience orgasms than women who see themselves as their partner’s equal.
Scientists found that women with a world view that includes “benevolent sexism” reported a less orgasms.
Benevolent sexism in this content means expecting men to show a chivalrous attitude towards women and viewing women as being in need of men’s protection.
“Little attention has been paid to the more distal ideological factors that might indirectly constrain sexual pleasure,” wrote the scientists from the School of Psychology at The University of Queensland.
Are you having as much sex as the average person? A recent survey has revealed how much time we really spend in-between the sheets. How do you compare?
The average person spends 117 days of their life doing the deed, according to the survey.