Holly Willoughby found herself in a rather sticky situation when filming Celebrity Juice opposite Lucy Fallon.
The episode, which will air on ITV2 tonight, took a seriously saucy turn.
Holly and her team would bag a generous five points if she successfully passed an egg from her mouth to Coronation Street star Lucy’s mouth.
Lucy, who plays young Bethany Platt on the ITV soap, was more than game for the challenge and got stuck in.
She moved in close to Holly so their lips almost met.
Holly sucked the egg successfully into her mouth but seemed decidedly unimpressed as she held it there.
The 37-year-old then moved on to another of Keith’s games against long-term friend Fearne Cotton.
They donned some yoga pants and when they raised their leg, would be fed a carrot flying high in the air; the more they raised, the lower the carrot would go.
The first person to eat the most vegetable would win.
Holly could be seen saucily wrapping her lips around the carrot enthusiastically in order to get the most of it.
Last week was a similarly cheeky edition of Celebrity Juice as Phillip Schofield stunned fans with an explicit confession.
The This Morning host had been accused of cheating and Keith tried to catch him out.
He showed various tasks Phillip had taken advantage of and demanded to know what he was thinking.
The 56-year-old took a different direction and apologised for his actions – but it actually left viewers reeling.
He turned to the camera and said: “I would like to apologise for the numerous occasions, quite obviously, we have video evidence of.
“I will maintain on one of them, someone was off balance, on another I was helping a friend and on the third one I was a cheating c***.”
Keith was completely stunned by the naughty swear word and instantly played a graphic highlighting what Phillip said.
And viewers couldn’t believe their ears at the C-bomb.
One said Keith had raised Phillip “above legend”.
Celebrity Juice airs tonight at 10pm on ITV2.