The former Made In Chelsea star was mortified when the musician tried to entice her with a sexually suggestive song.
In scenes aired last night, Giuwine, 47, was seen serenading Ashley with sexual lyrics as he pointed at his genitals.
His actions worried the DJ, who then confided in her female housemates about the situation.
Ashley, 30, admitted: “I’m slightly terrified, pointing and singing ’tonight is the night’ for ages.
“He’s not getting any! I don’t take s*** from no one. It was fun and flirting and innocent. Now, I’m like ‘I don’t want to do that.’”
An equally horrified Rachel Johnson, 52, told the blonde beauty she hoped Ginuwine was only kidding.
She said: “That’s not how you seduce a lady! Tell me it’s not serious. What would your mum say?”
Romance looked to be on the cards for Ashley and Ginuwine as they have cuddled and flirted since entering the house.
But later Ashley told some of her male housemates that she needed to “protect herself” from any heartache.
She said: “He said he’s a womaniser. This isn’t flirting fun, I need to protect myself. I know it’s in my insecurities.
“I have put all my past into it and I’m like run, run, run. The moment I sense anything, I’m gone. Now I’m being that pathetic person reading into everything.”
On social media, a vast majority of viewers branded the singer “creepy” and inappropriate.
One wrote on Twitter: “Ginuwine is a bit cringe isn’t he? Man gives me the creeps #CBB.”
“Ginuwine is making me feel uncomfortable with how he is acting with Ashley #CBB,” added another.
A third commented: “If any bloke spoke to me the way Ginuwine is talking to Ashley he’d get a swift kick in the crotch.”
Celebrity Big Brother continues tonight at 9pm on Channel 5.
