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Why the esports audience is set to surge — and how brands can take advantage of increased fans and viewership

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BI Intelligence

Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional sports in the US, but the number of esports fans globally is still sizable. The worldwide esports audience reached 335 million in 2017, according to Newzoo. See the rest of the story at Business Insider

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SEE ALSO: The eSports competitive video gaming market continues to grow revenues & attract investors

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