- A fintech startup is giving cash rewards for consumers who sign up for its account and then take active steps to improve their financial health.
- Status Money is pioneering a novel approach to personal financial management, effectively sharing some of the referral money with customers that it collects from suggesting credit cards or personal loans.
- The startup is one of the first to introduce techniques more akin to video games into the personal finance arena. JPMorgan is among other firms considering similar moves.
A startup plans to pay you for opening a credit card with a lower rate. Or moving your money into a higher-yielding savings account. Or using a coupon at your favorite retailer.
The service is the brainchild of Status Money, a relatively new player in an industry led by larger firms like Mint or CreditKarma that recommend credit card offers, high-yield savings accounts or online personal loans within free personal finance software. In return for sharing their data, consumers get access to offers. The tech companies receive what is effectively a referral fee. See the rest of the story at Business Insider
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