- Google is folding Nest into its hardware division; the move comes two years after Google set up the smart-home product maker as an independent subsidiary of parent company Alphabet.
- The move comes as Google is facing an existential threat from Amazon, whose Alexa voice agent could undermine Google’s search advertising business.
- The search giant is trying to shore up Google Assistant, its rival to Alexa, to help thwart the danger from Amazon.
Google is clearly worried about Amazon.
If that wasn’t obvious before, it should be now, after the search giant announced it was going to bring Nest, the smart-home product company it spun out as one of parent company Alphabet’s other bets two years ago, back in house.See the rest of the story at Business Insider
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SEE ALSO: Google is reabsorbing Nest, the smart home company it bought for $ 3.2 billion in 2014
