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Facebook sheds light on top video ad formats (FB)

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Facebook published research showing how consumers react to different ad formats, and what brands can do to most effectively get their messages across on various campaigns.

The study includes five video ad formats: in-feed, nonskippable pre-roll and mid-roll, skippable pre-roll and mid-roll, Stories, and live TV.

The research from Facebook can help advertisers reach an increasingly mobile-oriented audience. US consumers spent about five hours per day on their mobile devices in Q4 2016, up 20% year-over-year (YoY). Moreover, 94% of people said they use their phone while watching TV and often during commercial breaks, according to Facebook. There’s no singular video ad experience on digital, unlike TV, where the 30-second nonskippable ad spot is the main format, meaning mobile advertisers need to have an arsenal of unique ad strategies to be successful.

Below are the top three takeaways from Facebook’s video ad study:

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