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The latest addition to Hyundai’s lineup in the United States, the Kona is not only the automaker’s first foray into the popular subcompact-crossover segment but also its first crossover in recent history to be named after a locale that’s not in the American Southwest. While the larger Tucson and even larger Santa Fe models evoke visions of dry desert scenes, the Kona trades on the tropical, breezy imagery of the Big Island of Hawaii located some 3000 miles to the west. More than just a catchy name, the Kona sports body lines said to be inspired by the flow of molten lava, which also stands as a visual metaphor for the active lifestyle of its target demographic. READ MORE ››
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