Online publishing platform Medium started the year off with a pivot and layoffs. As the company tries to reinvent itself, Automattic, the creator of WordPress, is looking to capitalize with a new import tool for moving from Medium to WordPress.com.
The confusingly-named WordPress.com is a service that hosts WordPress blogs and is run separately from WordPress. Both are open-sourced.
WordPress powers 25 percent of the web, including VentureBeat. Medium saw solid growth last year and Automattic clearly sees it as a competitor. While Medium is unlikely to ever unseat all of WordPress, it has likely taken away customers from WordPress.com. Automattic is now trying to steal them back.
