VH1’s new series “Daytime Divas” has handed the network something to talk about.
According to Nielsen, 1.5 million total viewers watched the hourlong series premiere of “Daytime Divas” last Monday, June 5, at 10 p.m. in live-plus-three data, which counts viewing the night of and over the following three days in DVR, on-demand, and other platforms.
Combining viewers across all the airings of the show last Monday, a total of 2.5 million people watched the series premiere in live-plus-three ratings data.
When it comes to the female audience that advertisers most want to reach, women between the ages of 18 and 49 years old, “Daytime Divas” was the No. 1 cable show in its time period and the third-biggest scripted series launch of 2017 after FX dramas “Legion” and “Taboo.”
Produced by Sony Pictures Television, “Daytime Divas” stars “Ugly Betty” and “Desperate Housewives” star Vanessa Williams, “Martin” actress Tichina Arnold, “Wilfred’s” Fiona Gubelmann, “Pretty Little Liars” actress Chloe Bridges, and “Prison Break” alum Camille Guaty.
Business Insider named “Daytime Divas” one of the most exciting shows of the summer. It’s based on former “The View” cohost Star Jones’s novel “Satan’s Sisters.” Jones is also an executive producer. And while it’s a scripted series, there’s sure to be some insightful looks into the inner workings of a daytime talk show. New episodes air Mondays at 10 p.m.
“Daytime Divas” is just the latest hit for VH1, which has been climbing up the cable ratings standings for nearly two years on the strength of “RuPaul’s Drag Race,” its “Love & Hip Hop” reality franchise, and its hip-hop drama “The Breaks,” among other shows.
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