- Kickstarter, Indiegogo, and other crowdfunding platforms have become a popular way to launch products online.
- Author Will Russell makes a living helping people fund campaigns on these crowdfunding sites.
- Russell says that an effective campaign comes down to a great idea and simple math.
Gone are the days when an entrepreneur can have an idea, quickly launch a crowdfunding campaign, sit back and watch the funding flood in.
As an increasing number of early adopters flock to crowdfunding platforms such as Indiegogo and Kickstarter to find the latest innovations, so do creators to launch their products. Every day, more and more campaigns are battling for attention.See the rest of the story at Business Insider
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