Business Insider has published its ranking of the 50 most innovative CMOs in 2017.
These are The Rebels: the CMOs who are taking their marketing efforts in a completely different direction than their peers.
Scroll down to see which Rebel CMOs made the cut.
Antonio Lucio, CMO at HP
Lucio has been HP’s global chief marketing and communications officer since 2015 and is responsible for branding, global communications, demand generation as well as strategic events. Under Lucio’s leadership, HP has sought to reestablish a more emotional connection between the brand and its consumers. But over the past one year, a bigger focus for the brand has been addressing the industry’s diversity challenges. After demanding that its agencies move the needle on the number of women in the teams servicing the brand last year, this year, HP turned its attention to minorities.
Kelly Campbell, SVP and CMO at Hulu
Campbell joined the streaming upstart this summer, and saw the rollout of Hulu’s first national ad campaign in five years featuring a celebrity spokesperson this past September. “For the Audience” featured Anna Kendrick and celebrated the service’s new look and feel in four TV commercials aired nationally. The company also scaled new, uncharted heights with teh dark original series “The Handmaid’s Tale.” Hulu not only swept numerous awards at the Emmy’s, but went home with the top honors — the first time that a streaming service took the Best Series award.
Roger Solé, CMO, Sprint
Solé hit the ground running when he took over as Sprint’s CMO, launching the “That Wireless Guy” campaign during the NBA Finals, snatching up Paul Marcarelli, the face of competitor Verizon’s ads. But this year Sprint created waves when it followed in the footsteps of brands like Allstate, Stubhub, and Unilever, taking digital ad buying in-house.
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