- Shaquille O’Neal made over $ 280 million during his NBA career, but in an upcoming interview for “Real Sports with Bryant Gumbel,” O’Neal reveals that he’s made more per year since leaving the league.
- Through endorsement deals with brands including Gold Bond, The General, and Carnival cruises, O’Neal has turned his brand into a money-making machine.
- O’Neal also has used his time since leaving the league to offer advice to younger players receiving a windfall from their first big NBA contracts.
Shaquille O’Neal may be one of the greatest big men to play in the NBA, but for all the success he had as a player, his career has become even more profitable since his retirement thanks to his turn in advertising.
In an interview with reporter Bernard Goldberg for “Real Sports with Bryant Gumbel” on HBO, Shaq revealed through endorsement appearances with brands including Gold Bond, The General, and Carnival cruises; he’s turned his post-playing career into a profitable enterprise of personal branding.See the rest of the story at Business Insider
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